Victoria’s Secret announced that The Victoria’s Secret World Tour will be available to stream on Prime Video on September 26. In a perfect blend of runway showcases and documentary-style clips, this one-of-a-kind show guarantees an experience meant to magnify the essence of the brand’s mission of empowering and championing women worldwide.
“We are delighted to continue to expand our relationship with Amazon,” said Greg Unis, Brand President of Victoria’s Secret and PINK. “This collaboration creates an unparalleled viewing experience, bringing the magic of The Tour directly to audiences far and wide. Through this collaboration, we are reinforcing our commitment to delivering captivating content that celebrates our heritage and resonates with our customers.”
Presented as a reimagined fashion show, this special on Prime Video offers an exclusive peek behind the scenes, delving into the stories and behind-the-scenes footage of VS20, a visionary group of 20 global creatives, who will craft four fashion curations inspired by the vibrant cities of Bogota, Lagos, London, and Tokyo, alongside iconic custom Victoria’s Secret designs.
The feature will be creatively directed by Partel Oliva, with the film direction being done by Lola Raban-Oliva, Cristina Sanchez, Korty, Margot Bowman, and Umi Ishihara. In addition to creative directors, styling is done in partnership with Camilla Nickerson, cinematography by Ari Wegner, production design by Joseph Bennett, and post-production by the recent Academy Award-winning Parallax.
Following the release, consumers will be able to shop the tour-inspired collection on VictoriasSecret.com and on Victoria’s Secret Amazon storefront.