Victoria's Secret Fever
A very American holiday tradition—The Victoria's Secret Fashion Show—premieres its 2012 angels tomorrow on CBS. Of course, you've peeped every wingspan and controversy online already, but VS wants you to know they've kept a few of their secrets stashed. This video, a subtly satirical lipsync of Justin Bieber's own "Beauty And A Beat" music video (which, as we've said before, is smarter than it first appears), impossibly purports, like its predecessor, that it is made up of stolen footage put together by bloggers. This slow-leak style of hyping an event or release, using the blogosphere to one's benefit is, as far as we can tell, only the beginning of a new brand of branding.