Victoria’s Secret has launched their new collection, “The Icon by Victoria’s Secret”—a collection all about embracing and enhancing the natural shape while sticking to the signature VS style of seamlessness and support. The collection’s campaign is brought to life by the return of timeless icons and current talent who embody the brand: Gisele Bündchen, Naomi Campbell, Adriana Lima, Candice Swanepoel, Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He, and Emily Ratajkowski—captured in black and white shots by renowned photographer Michael Jansson and styled by Camilla Nickerson. Some of these women will also feature in Victoria’s Secret’s upcoming fall fashion show in New York City titled “The Tour”, a “world tour” that will focus on celebrating creatives internationally. 

The new collection boasts pieces such as ‘The Icon” by Victoria’s Secret Push-Up Demi Bra,  specially designed with a friendly shaping and lifting technology that is intended to be a customizable fit suited for the wearer’s natural shape, preserving but also enhancing along with other features such as lace for discrete wear, light push-up padding, a smoothing wing and of course, customizable straps. 

Be sure to check out the collection now on the Victoria’s Secret website or in stores!