Video: Marc Jacobs Offers Surprise Tattoos

Video: Marc Jacobs Offers Surprise Tattoos

Marc Jacobs and celeb tattooist Scott Campbell gave new meaning to "branded" activation.

Marc Jacobs and celeb tattooist Scott Campbell gave new meaning to "branded" activation.

Over four days at their Madison Avenue flagship, Marc Jacobs offered a new kind of freebie: fresh ink by celebrity tattooist Scott Campbell. Besides the lifelong permanence, these tattoos came with a catch. Participants, chosen via lotto wheel and separated from Campbell by a partition, wouldn't know their design until the deed was done. Captured by videographer Lukas Chmiel, the activation-meets-social experiment—aptly dubbed "Whole Glory"—is bound to leave an impression.

Marc Jacobs x Scott Campbell’s Whole Glory at the 655 Madison store, March 29 (Photography Lukas Chmiel)
Marc Jacobs x Scott Campbell’s Whole Glory at the 655 Madison store, March 29 (Photography Lukas Chmiel)
Marc Jacobs x Scott Campbell’s Whole Glory at the 655 Madison store, March 29 (Photography Lukas Chmiel)
Marc Jacobs x Scott Campbell’s Whole Glory at the 655 Madison store, March 29 (Photography Lukas Chmiel)
Marc Jacobs x Scott Campbell’s Whole Glory at the 655 Madison store, March 29 (Photography Lukas Chmiel)
Marc Jacobs x Scott Campbell’s Whole Glory at the 655 Madison store, March 29 (Photography Lukas Chmiel)
Marc Jacobs x Scott Campbell’s Whole Glory at the 655 Madison store, March 29 (Photography Lukas Chmiel)
Scott Campbell at Marc Jacobs x Scott Campbell’s Whole Glory at the 655 Madison store, March 29 (Photography Lukas Chmiel)
Credits: Video Lukas Chmiel Camera operator Alexey Glebko

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