Violet Chachki and Sarah Paulson Star in Prada Campaign Video

Violet Chachki and Sarah Paulson Star in Prada Campaign Video

The stars align in Prada’s latest advertorial campaign video.

The stars align in Prada’s latest advertorial campaign video.

Text: Thomas Chou

What do you get when you cross high fashion with drag and Hollywood? Prada’s latest video campaign for its FW 2018 collection, Prada Neon Dream, aims to answer that. Featuring drag superstar, Violet Chachki, and actress Sarah Paulson, the video explores Las Vegas glamor all the while showcasing some of Prada’s most innovative designs.

Chachki stars as Marilyn Monroe, while Paulson plays a worker at a hotel on the strip. Full of bright lights, feather boas, and Prada’s newest heels, the video directed by Willy Vanderperre is a hallucinogenic fusion of fashion, and high brow art direction.

While neither Chachki or Paulson are strangers to the spotlight, this advertorial campaign marks a momentous foray into high fashion for both. Although it’s become common for popular actresses to be plucked into the world of fashion (think Emma Stone, Kristen Stewart, Alicia Vikander), Paulson represents a breath of fresh air as not just the face of a brand, but rather is given the opportunity to show off her acting chops. Furthermore, Chachki’s starring role in the short film demonstrates the versatility of drag performers, and helps re-contextualize a widely marginalized community through the lens of commercial fashion.

Watch the campaign video below.

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