Virgil Abloh Joins Forces With Mercedes-Benz on New Art Project
The limited artwork will be digitally released later this year.
Virgil Abloh recently teamed up with Mercedes-Benz to create an artwork inspired by the Mercedes-Benz G-Class. The collaboration, entitled “Project Geländewagen,” was developed with Mercedes-Benz Chief Designer Officer Gorden Wagener, in support of the arts.
“Mercedes-Benz is a brand that stands for luxury and exceptional performance,” Abloh said. “Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.”
The piece will be digitally unveiled on Sept. 8, and a home-scale replica of the artwork will be auctioned off online following the launch. Proceeds from the auction will be donated to organizations that support the international creative community. Additionally, the highest bidder will receive access to the co-creators, as well as an introduction to the inspirations behind the artwork.
“Mercedes-Benz today is much more than a luxury carmaker, it is a design brand and luxury label. One major reason for our success story is our aesthetic soul and the unique style of our house. The next step in pushing Mercedes-Benz’s design is our collaboration with Virgil Abloh. We are set to create something unseen in both of our branches,” Wagener said.
To learn more about the collaboration between Abloh and Mercedes-Benz, visit the Mercedes-Benz website here.
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