Virgil Abloh Makes Magic with MOËT & CHANDON

Virgil Abloh Makes Magic with MOËT & CHANDON

The acclaimed designer gives the iconic champagne bottle his own twist.

The acclaimed designer gives the iconic champagne bottle his own twist.

Text: AJ Longabaugh

In celebration of it being officially fashion month, a first-of-its-kind collaboration is taking an industry by storm–and no, it hasn't to do with clothing. The ever-celebrated, modern fashion mogul Virgil Abloh is joining forces with Moët & Chandon and launching an exclusive collection of custom-designed bottles of the iconic Champagne brand's Nectar Imperial Rosé.

Currently the top selling rosé in the United States, this limited-edition bottle is with Abloh's magic touch will mark his first journey into creation and collaboration with a liquor brand.

For the past year, Abloh has been engaging with the House Moët & Chandon in transforming the classic gold-labeled rosé to a sleek, all-white label. Using his signature aesthetic, the designer has imprinted the phrase "DO NOT DROP" in the all too familiar Off-White font.

Starting in October, the Virgil Abloh will unveil a limited-LIMITED amount of 3L bottles of the Moët & Chandon Nectar Imperial Rosé for his friends and family, along with a line of  "ready-to-wear", 750ml bottles in select cities and available on Clos19.com.

Credits: IMAGES COURTESY OF NIKE COMMUNICATIONS

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