Virginie Viard’s First Chanel Métiers d’Art Collection Is Coming To London

Virginie Viard’s First Chanel Métiers d’Art Collection Is Coming To London

Virginie Viard’s First Chanel Métiers d’Art Collection Is Coming To London

The show will be a replica of the incredible Paris presentation that took place last December.

The show will be a replica of the incredible Paris presentation that took place last December.

Text: Paul Madley

Chanel announced that their latest Métiers d’Art Collection will be shown in London. It will be held at Old Billingsgate on June 4th. This was the first Métiers d’Art Collection designed by Karl Lagerfeld’s successor, Virginie Viard. It was originally shown in Paris to selected members of the press.

The elaborate set was designed by Director, Sofia Coppola. She transformed the Grand Palais into a magnified version of Coco Chanel’s 31 rue Cambon apartment. Models descended from a recreation of the iconic mirrored stairway of Chanel’s home.

The collection itself featured the archetype Chanel girls and all of the house codes. The tweed, the interlinked double C’s, pearls, embroidery by Maison Lesage, and of course the No.5 perfume bottle. The show celebrated the DNA of Chanel but with a new view. “We had to think of a new way of doing things… the codes invented by Gabrielle Chanel and rendered sublime by Karl Lagerfeld… I like mixing them up,” said Viard.

The show was originally planned to travel to China but with the current Coronavirus epidemic, it has been postponed. In a press statement, the House said, “Considering the current situation and following the guidance of Chinese authorities, Chanel has decided to postpone its project of a replica of the Paris – 31 Rue Cambon 2019/20 Métiers d’art collection in May in Beijing to a later and more appropriate moment.”

Virginie Viard’s Métiers d’Art Collection will be on show in London on June 4, 2020 at the Old Billingsgate.

Take a look at the original presentation below.

Credits: Video courtesy of YouTube

UP NEXT

The Jewelry Brand that Won the Queen Elizabeth II Award
Rosh Mahtani’s jewelry brand Alighieri earned her this year’s Queen Elizabeth II Award for British Design.