VMAN News: ADIDAS X GUCCI GETS INTO THE GROOVE
This season, collaboration is key. From buzzworthy designer takeovers to electrifying partnerships with underground artists, fashion’s biggest names are no stranger to the power of two
adidas x Gucci is more than just another collaboration—it’s a time capsule. Debuting at the fashion house’s Fall/Winter 2022 “Exquisite Gucci” show, the powerhouse crossover collection transports us back to the time when high-waisted pants, tracksuits, and brightly-colored gym shorts reigned supreme. Gucci Creative Director Alessandro Michele took inspiration for the collection from a 1979 adidas catalog—and the result? A throwback masterpiece that captures the nostalgic glory of archival pieces while satiating the demand for something new.
You don’t have to be a logomaniac to appreciate the skillfulness in which the two powerhouses combine their visual signatures, weaving together a new lexicon out of their most recognizable motifs. The adidas trefoil and triple-stripes adorn impeccably-tailored jackets and striped pants while the Gucci monogram and signature red-green colorway mingle on tracksuits. Even accessories receive a hybridized makeover, with loafers and silk scarves touting reimagined house codes.
Backing the branding are the styles themselves—leave it to these two titanic brands to make corduroy suits covetable in the 21st century, or even turn the famed adidas Gazelle silhouette into a modern sneakerhead’s dream. Carefully-chosen details keep the collection from feeling dated—printed bucket hats are trimmed with leather, while candy-colored shorts are layered over matching leggings. Other pieces, like plush sweater vests and chromatic pants show that a tinge of modern influence goes a long way. With a masterful blend of past and present, streetwear and luxury, adidas x Gucci is a collaboration at its finest. Alone, each brand is a powerful force in fashion. Together? They’re unstoppable.