V's Class of 2018: Alex Trochut

V's Class of 2018: Alex Trochut

Alex Trochut is the graphic designer with a Grammy-nominated edge.

Alex Trochut is the graphic designer with a Grammy-nominated edge.

Text: Staff

Alex Trochut has acquired many titles throughout his career: illustrator, graphic designer, Grammy nominee. Yes, you read that right. The artist has created cover art for the likes of Katy Perry and the Rolling Stones, earning a Grammy nomination for Best Recording Package in the process. His unique artwork and beautiful illustrations make him one of our picks for the Class of 2018. Alex was presented as one of the first inductees at our party with Uniqlo to celebrate the Class and the Uniqlo U Spring/Summer 2018 collection. Read on as Alex opens up about success, creativity, and his goals for the future.

What's your vision for the industry you work in for 2018?

I think colorfonts will be a huge implementation into brands and companies that need to generate content on a fast pace and with unique and differential look. I can see how the use of color into typography will add a new dimension, that if use properly, can be very exciting.

What's the best advice you've ever received and why? 

“Work hard and be nice to people.” Why? It works better than “be lazy and angry.”

What social/political issues or causes resonate with you most, and why? 

Is hard to nail it down to just a few. 2017 has been a year to realize some many things about society and panic about the outcomes of the near future. Equality, Climate change and “the dark side of” technology are probably my biggest concerns.

What has been the biggest challenge you’ve faced so far? How did you overcome it? 

I consider myself a lucky person in the sense that all my challenges I faced so far didn’t involve overcoming any health issue or being born in a country without equal opportunities . So, my biggest accomplishments have to be measured under the frame of been being able to make the best out of the privileges I got by just being a white man from Barcelona. That being said, I’m proud to be able to live in New York and make a living out of my passion.

How do you define success for yourself? Is it different than happiness? 

This is a deep question… I feel happiness will always be a brief feeling that is not meant to last too long, humans are not designed to “stay happy”, and that’s what fuels us to reach your next goal of happiness. Happiness is the “carrot” that guides our desires to create or change things, but happiness is always moving. Success is the operation of accomplishing your goals and expectations, (while trying to reach happiness.)

When and where do you feel most creative?

I wish I knew… I would be there all the time!

Who is your dream collaborator in any field (music, art, fashion, etc.), and what kind of project would you love to do with this person? 

I would love to collaborate with Sufjan Stevens on any form of visuals that could translate his music.

Where do you want to be professionally in 5 years

Not sure, I feel I’m trying the hardest to keep my present as is, I would include kids in the picture though!

In 10 years

I would love put more time in personal work, and create artistic pieces besides my commercial work.

What is the most enjoyable part of your job(s)? 

When I get to be lost chasing an idea, and eventually stop thinking about it, and then something else happens that is way better that what I was initially planning. I love the excitement of surprise and discovery in the process.

Alex wears Uniqlo U
Credits: Photo by Tyrell Hampton Casting by Harbinger Creative

UP NEXT

Dior Delivers A Surrealist Inspired Haute Couture SS18 Show