V’s Kevin Ponce Picks The Best Pride Month 2020 Collections
V’s Social Media Manager, Kevin Ponce (@thekevinponce), curates a selection of her favorite pride collections to celebrate this momentous month!
As pride month comes to a close, here at V, the spirit and message of pride reigns on. Visibility for the LGBTQIA+ people of the world is incredibly important, now more than ever. We are just like you. We are HUMAN. Our voices will no longer be silenced and shamed. This month as a whole means more than just waving a cute flag around or hash-tagging #PRIDE on an Instagram post. The larger purpose is meant to educate and shed light on the many movements that have transpired and the many trailblazers who came before us, fighting for our rights so that we can simply exist in society. Our beautiful rainbow flag has become a symbol for all queer folk, representing a badge of honor of some sort, that encompasses the dignity, equality, and increased representation of our community.
In celebration of the powerful strides that have been made towards equality, many global fashion brands have decided to use their platform and privilege for good, participating in the conversation and movement for the queer community. Today, we’re taking a look at just some of the fabulous pride collections that were released over the last several weeks, with a concentration on brands who are giving back and donating proceeds made from the lineups to various charities and initiatives from around the world. From sneakers to sweaters, bags to tattoos, you’ll be sure to sprinkle a little rainbow everywhere you go. As a member of the Trans community myself, I find it important to not only spotlight the brands who are partaking in pride but to also champion the organizations that are creating real change within our community.
Below, you’ll find our curated list of collections to shop from and various organizations you can donate to directly.
Ralph Lauren Pride Collection
American heritage brand Ralph Lauren has just launched their stunning pride collection, featuring the iconic pony logo with a rainbow twist! A portion of the purchase price of the gender-neutral pieces will be donated to Stonewall Community Foundation, benefitting an internal network of LGBTQIA+ organizations.
Loewe x Divine Collection
The category is: LOEWE! The house’s latest release pays homage to the “filthiest woman alive”, DIVINE! Released as a limited-edition capsule collection and museum exhibition, Loewe is celebrating the larger than life performer and their monumental impact in pop culture. 15% of the proceeds made will be donated to Visual AIDS, an organization supporting artists living with HIV, while a donation has also been made to Baltimore Pride, a Black-led LGBT+ organization based in Divine’s hometown.
Versace x Pride Collection
The Italian fashion house has launched Versace x Pride 2020, a limited-edition capsule collection created in support of the LGBTQIA+ community. Reworked to incorporate the rainbow colorway, the collection not only looks good but does good as well. A portion of the proceeds from U.S. sales will be donated to Pride Live, to support its work with organizations such as Trans LifeLine, TransLatin@Coalition, and the Brave Space Alliance and the Proceeds from European sales will go to Arcigay, an Italian organization rooted in helping combat violence against the LGBTQIA+ community, and promoting programs to improve political and cultural environments.
Etro Pride Pegaso Collection
The Italian fashion house, ETRO has recently launched a special Pride version of their iconic Pegaso Bag, to support and celebrate the LGBTQIA+ community. The limited-edition Pride Bag the beautiful colors of the rainbow with a maxi resin buckle, serving as a nod to the flag of the queer community. Exclusively on etro.com, a percentage of the proceeds will be donated to Casa Arcobaleno – the first shelter dedicated to those discriminated against by their families for their sexual orientation or gender transition in the city of Milan, Italy.
Nike “Be True” Collection
This year, Nike’s BeTrue collection is focused on inclusivity, on all levels. The heel of the sneaker features the 10-color flag, which recognized POC and the Trans community as well. The brand is also celebrating pride month by supporting more than 20 organizations advancing the LGBTQIA+ community through grants administered by the Charities Aid Foundation of America.
Happy Socks x The Phluid Project Pride Collection
Happy Socks has created a colorful collaboration for Pride 2020. Back together for round two with The Phluid Project, a gender-free brand dedicated to empowering individuals to be themselves, the collection encompasses the notions of love, acceptance, and freedom of self-expression. 10% of net sales of all pride products will be donated to The Trevor Project!
Calvin Klein #PROUDINMYCALVINS Collection
The iconic clothing company has launched its wide-ranging Pride collection, including denim vests, t-shirts, swimsuits, and more. To help celebrate, CK launched a #proudinmycalvins social media campaign and enlisted the help from photographer Ryan McGinley to feature LGBTQIA artists and influencers from around the globe. In addition to this, Calvin Klein will be donating proceeds to support the onePULSE Foundation.
Reebok “All Types of Love” Collection
Reebok has just launched its “All Types of Love” collection with remixed versions of their classic sneakers, featuring an explosion of colors all around. The brand has also pledged to donate $75,000 to the It Gets Better Project, an outreach program geared toward uplifting, empowering, and connecting LGBTQ+ youth.
The Coach Pride Collection
Coach celebrates the LGBTQ+ community with an ultra-chic homage to the rainbow flag, a symbol of hope and unity for the queer community. This year, the Coach Foundation has donated to the Hetrick-Martin Institute, GLSEN, and the Albert Kennedy Trust, where all three organizations create supportive environments for LGBTQIA+ individuals.
Levis PRIDE 2020 Collection
Classic Levi’s pieces get remixed with a touch of a rainbow, as 100% of the net proceeds from the collection will go towards the OutRight Action International organization.
Ami: The Rainbow Capsule Collection
The French Maison is partnering with GLAAD, a non-profit media advocacy organization, on a special collection that features a rainbow-ed AMI logo embroidered on classic pieces such as t-shirts and caps. 100% of the proceeds from the collection are going towards the organization that utilizes its platform to spreads awareness and protects against discrimination and prejudice.
K-Swiss X NOH8 Pride Collection
American heritage brand K-Swiss and the NOH8 Campaign come together to celebrate PRIDE, with a limited-edition collaboration that sees the K-Swiss’s classic VN sneaker reimagined with a queer touch and features “ALL ❤️ NOH8” imprinted on the soles. In addition, K-Swiss will be donating a portion of sales directly to the NOH8 Campaign as they continue their mission to promote LGBT marriage, gender, and human equality.
Inked by Dani “Rainbow Pack”
Your favorite temporary tattoos are back! With the recently released Rainbow Pack (which is cruelty-free and made with vegan ink!) you can celebrate pride with style and feel good at the same time, as a portion of the sales made from the pack will be donated to The Trevor Project.
For Pride 2020, Diesel has launched its “For Successful Loving” capsule collection, with almost 50 pieces including tees, swimwear, socks, boxers, beach towels, and more. With the sales made from the collection, the brand will donate the proceeds to Transgender Europe (TGEU) and the San Francisco LGBT Center.
Baja East Pride Collection
With each piece hand-dyed by the brands Creative Director, Scott Studenberg, these limited edition pieces not only are one of a kind but also give back. Baja East is donating 20% of proceeds to The Born This Way Foundation, which works to champion the power of kindness and support and eliminates the stigma that surrounds mental health.
UGG has recently launched its all-gender pride capsule, which celebrates identity and the queer community and has debuted this May but will be sold year-round. In addition to the capsule, the brand is donating $125,000 to GLAAD – a nonprofit accelerating acceptance and advancing equality for the LGBTQ+ community!
PUMA X Cara Delevigne: From PUMA With Love Collection
Global sportswear label PUMA and LGBTQIA+ activist / V alum Cara Delevingne team up for a colorful collaboration to celebrate and honor pride month, titled “From PUMA With Love”. The 13-piece pride pack includes colorful graphic tees, hoodies, and the Pride Leadcat slides. 20% of the proceeds will be donated to The Cara Delevingne Foundation, a project of the Giving Back Fund, in support of LGBTQ+ charities including GLAAD, The Trevor Project and Mind Out.
Kate Spade’s Rainbow Shop
With the brands recently released Rainbow Shop Collection, which features an assortment of clothing and accessories all adorned in the many colors of the rainbow, the brand is also donating $25,000 to The Trevor Project.
Todd Snyder: The Art of Pride Collection
To celebrate pride month, founder of the brand, Todd Snyder asked nine LGBTQIA+ artists to create one of a kind art pieces to be featured on TS clothing pieces. With 25% of the proceeds to be donated to support various charities of the artists choosing (including VISUAL AIDS, Out Youth, GMHC among others), TS is taking it a step further with the help of TIMEX, and will be donating an additional $10,000 to Slyvia Rivera Law Project and Rainbow Railroad Foundation.
Lord Jones Limited-Edition Pride Gumdrops
The CBD brand has just launched its latest collection, which honors the global queer community! Each gumdrop contains 20mg of broad-spectrum CBD, sourced from select hemp cultivated in the USA, with flavors like juicy melon, mouth-watering pineapple, and sweet raspberry. 50% of the proceeds will be donated to LA Pride, in support of their efforts with PLATform, an advocacy training program to support and educate the transgender and non-binary communities.
List of organizations to donate to:
? HAPPY PRIDE FROM V! ?