Watch Gucci Mane, Iggy Pop, and Sienna Miller Party with Gucci

Watch Gucci Mane, Iggy Pop, and Sienna Miller Party with Gucci

Gucci's cruise 2020 campaign taps a long awaited partnership in one party to rule them all

Gucci's cruise 2020 campaign taps a long awaited partnership in one party to rule them all

Text: Vienna Vernose

Following Gucci's Spring/Summer 2020 presentation in Milan, the brand released a cinematic campaign for their 2020 cruise collection bringing to fruition our Gucci-clad dreams with a series of iconic (and highly requested) new partnerships.

Perhaps no pairing has been as anticipated as the latest collaboration between the Italian Luxury house and rapper Gucci Mane, who are finally coming together for the first time ever. The rap superstar by a similar name has boasted his admiration for the brand throughout his career in music, and following buzzing rumors after sitting front row at the latest Gucci show in Milan, our wishes have now come true.

[embed]https://www.youtube.com/watch?v=YG8kLlRwhPM[/embed]

This October, fashion, film, and music worlds collide as creative director Alessandro Michele throws the party of a lifetime in the new #ComeAsYouAre_RSVP cruise 2020 campaign that is as debaucherous as it is decadent. Shot by esteemed director Harmony Korine, Korine brings through a "glam-meets-gangster" aesthetic inherent to the house in the campaign videos .

La Flare is joined by a guest list composed of actress Sienna Miller and the Godfather of Punk himself Iggy Pop personifying a few of the classic party archetypes of “the wild rockstar, the glamorous socialite, the bourgeois lady, the tycoon, and the hip hop star.”'

[embed]https://www.instagram.com/p/B3CbX2bl45-/?utm_source=ig_web_copy_link[/embed]

As the collaboration between Gucci Mane and the house remains in the works, the rapper announced alongside the campaign the release of his forthcoming studio album Woptober II using a personalized Gucci-themed cover art for the album using the campaign photos set to drop October 17th, 2019.

Check out the campaign images below:

Gucci/Harmony Korine

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