Watch St. Vincent’s Surreal Video for “Pills”

Watch St. Vincent’s Surreal Video for “Pills”

Annie Clark strikes yet again.

Annie Clark strikes yet again.

Text: Jake Viswanath

The visuals for St. Vincent's newest album Masseduction, from the technicolor Hollywood sets of "New York" to the exaggerated surgical aesthetic of "Los Ageless," have been utterly on point (let's give an honorary award to Annie Clark and her art director, seriously.) And her latest video for the twisted nursery rhyme masterpiece "Pills," premiering via Tidal, keeps up the momentum. In a perfect yet unexpected fit for the track, the clip paints vivid portraits of what our generation could look like in the future with the influence of pills—plasticized, robotic, and stressed, yet still slaying intricate choreography. There's a lot to digest even in multiple viewings, a sure sign of a great St. Vincent visual.

"I think there’s a mania to the video that feels like a psychedelic Adderall rush," Annie said to Tidal about the video. "I think it speaks to a very specific kind of Americana — an American anxiety, a uniquely American anxiety. And I love the use of gestural dance, and gestural dance in unison, which I think is very powerful. There’s an archetype that I’ve been playing with for a long time… the mommy’s little helper archetype. But this is a future version of that, where people’s faces are blue — just like a parallel universe."

Watch the "Pills" video below.

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