Watch Troye Sivan's Seductive, Liberating New Video for "My My My!"

Watch Troye Sivan's Seductive, Liberating New Video for "My My My!"

Troye makes a major comeback.

Troye makes a major comeback.

Text: Megan Armstrong

If you've been wondering where Troye Sivan has been since his 2015 debut album Blue Neighborhood, the answer might be that he was locked away in an abandoned warehouse perfecting his video for "My My My!," which finally arrived on Wednesday night (Jan. 10). after multiple teasers, including a huge Times Square billboard.

"My My My!" acts as the first single from the breakout singer's sophomore album, due this Spring, and feels like his grand debut as a major popstar. The tempo is upped significantly, with seedy synth lines and an irresistible beat, but fitted with the anthemic melodies that Troye has come to be loved for. But most importantly, the artist sounds more free and self-assured than ever, delivering seductive lines and longing tones like a seasoned pro.

"'My My My!' is a song of liberation, freedom, and love," Sivan said in a statement. "Throw all inhibition to the wind, be present in your body, love wholeheartedly, move the way you've always wanted to, and dance the way you feel — hopefully even to this song."

The video, directed by Grant Singer, trades between dim color and black and white, but the mood is searing throughout. Sivan's smoldering face is lit by strobe lights (even coming with a warning for those who may suffer from photosensitive epilepsy), perfectly complimenting the track's dark alley vibes. The 22-year-old seems more liberated than ever, strutting with utmost confidence, never losing eye contact with the camera, and totally lost in the music.

Watch the video and get lost with Troye, below.

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