When one thinks of Gucci, the house’s floral prints often come to mind. Winding vines decorated with ornate flowers, vivid colors, and an air of romanticism are images the house incorporates into varying designs. Fascinated by nature, and captivated by a contemporary romanticism design style, Alessandro Michele brings these elements into the home with Gucci Décor.

The new homeware collection is designed to accent living spaces. Each piece is unique and can fit into anyone’s design aesthetic. The collection focuses on archival floral prints, animal totems, and nature as a whole. Different characters, such as crescent moons with faces and butterflies, bring about themes of romanticism and whimsy. Gucci’s fantasy designs find their way on to items such as chairs, pillows, and serving platters.

A pristine topiary garden provides the background for the new campaign. Michele and photographer and art director Max Siedentopf, highlight the curiosities found within each design with the elegant background. The lush greenery provides a simple, yet poetic landscape for the bright hues and patterns to shine through.

The full Gucci Décor collection will be released gradually at select Gucci stores and on Gucci’s website.