Summer’s almost here, and if you don’t feel it in the weather, you can feel it through the essence of the annual LOEWE Paula’s Ibiza collection. For 2025, LOEWE celebrates summer as not just a season but a feeling, a spirit, and an energy.

Photography by Gray Sorrenti

Through the clear-skied campaign imagery, shot by Gray Sorrenti in the soft sands of Comporta, Portugal, the collection is seen as synonymous with summer air. The pieces take inspiration from Paula’s boutique, a relic of the island’s style origins. 

An iconic cast revels in the collection; actors Enzo Vogrincic and Jamie Dornan, actress Sophie Wilde, and K-pop artist and LOEWE Brand Ambassador GISELLE bathe beneath the sun, lounge in the sand, and drift off from dusk till dawn. 

Photography by Gray Sorrenti

The collection itself turns to the earthy, natural elements of life—each piece being habitable, taking your summer plans into consideration. Relaxed denim sets of plain or patterned prints, lightweight draped dresses and skirts, and slip-on shoes, kitten heels, sandals, and espadrilles, add ease and soften the warmest days. 

Photography by Gray Sorrenti

Play is sprinkled through patterns inspired by the abundant vegetation of the island, American rock honoring Grateful Dead prints, and precious food and animal-shaped bags, charms, and pins—the LOEWE tomato *may* just be the accessory of the summer. 

Photography by Gray Sorrenti

Woven raffia bags are a staple of a LOEWE summer; the collection premiers the new Ola and the Punch Hole basket and Hobo bags, while the Featherlight Puzzle bag returns in a new miniature size. 

Courtesy of LOEWE

LOEWE Paula’s Ibiza collection launches on April 17th in stores and on loewe.com.