What Is Love? Burberry Drops New Festive Campaign

What Is Love? Burberry Drops New Festive Campaign

What Is Love? Burberry Drops New Festive Campaign

Riccardo Tisci’s first festive campaign for Burberry is here, and it celebrates love, togetherness, union, and hope.

Riccardo Tisci’s first festive campaign for Burberry is here, and it celebrates love, togetherness, union, and hope.

Text: Paul Madley

With Christmas just around the corner, global fashion brands are battling it out to meet all of our Holiday needs. Riccardo Tisci might have just won the game with his first-ever festive campaign for Burberry.

Shot by longtime collaborators and friends Mert Alas and Marcus Piggot, the campaign stars 90’s Supermodel Carla Bruni and the legendary Sasha Pivovarova. Tisci also recruited British model Ikram Abdi Omar, and Chinese actress Zhou Dongyu.

In the campaign video, a diverse range of models wear Tisci’s latest creations while the song “What is love?” by Deee-lite plays over the film. The campaign celebrates “the notion of togetherness, union, hope, and love.”

Commenting on the festive campaign Tisci said, “I am connected to the idea of unity, togetherness and challenging the perception of what love is today. This for me is the real spirit of the season. It’s one of my favorite times of the year—when I can stop, reflect and reconnect with those who make me feel happy and at home, no matter where I am in the world. I loved the idea of bringing together a group of people that have been so supportive of me since I joined Burberry to celebrate my first-holiday campaign for the house.”

Check out the Burberry festive campaign video below.

Credits: Video courtesy of YouTube

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