Suppose you’ve been looking for a bag that exudes Italian allure while handling your American hustle. Look no further than the Gucci B bag. It is the reincarnation of an archival piece that has been re-envisioned by Gucci’s creative director, Sabato De Sarno. It offers the charm of the past updated with the practicality of the present. Initially presented as part of Gucci’s Fall Winter 2024 collection, the bag comes in three flavors: Ancora red (an eye-catching, now-signature hue); black leather (a timeless choice); and an Ancora red monogram (a playful touch).

The house’s latest motif—inspired by one of De Sarno’s bordeaux fertility sculptures, important in prehistoric Sardinian culture—has been applied to everything from bags and shoes to skirts and jackets. Its name, Ancora, comes from the Italian word “again”, inspired by the feeling of can’t-get-enough when making out with someone hot. De Santo wants Gucci to give you the same addictive rush, a high on fashion that keeps you wanting more.

Created with soft grain leather and silver-toned hardware, the B bag isn’t just another accessory—this piece transitions from laid-back to polished to match your spirit. It will give you an effortlessly cool look with a relaxed silhouette that contours to your body and carrying style over time. It’s the perfect size to carry what you need during the day and transforms into an accomplice at night. Gucci has done it ancora, re-envisioned a bag that’s as versatile as it is badass.

This story appears in the pages of VMAN 53: now available for purchase!

Photography by Charles Billot

Location Porter Studio