When Grocery Bags Go Glam

When Grocery Bags Go Glam

An in-depth analysis of one of the most unconventional trends of our time: transparency.

An in-depth analysis of one of the most unconventional trends of our time: transparency.

Text: Thomas Chou

It’s no secret that grocery store plastic bags can be a nuisance. They rip easily, pile up in your home, and if you’re throwing them away in the garbage, they’re devastatingly bad for the environment. While these cheap bags are often considered more of an eyesore than eye-catching, the fashion industry is swooping in to change that notion, one designer plastic bag at a time. Say goodbye to opacity because this spring, luxury plastics are bagging the big bucks.

Brands like Celine, Chanel, and Raf Simons have been churning out bags in accordance with the growing trend—a tongue-in-cheek interpretation of to-go delivery bags or bodega bags you might be surreptitiously stuffing away in your kitchen drawer. Luxury clear bags exist at the intersection between ridiculousness and high fashion, much like past bag trends such as the “Frakta”-inspired bag by Balenciaga, a whopping $2,145 take on Ikea’s iconic $0.99 carry-all. These designer versions of everyday bags fuse together elements of high- and low-brow culture—they’re considered stylish due to the overt branding and outrageous price-tag, yet are simultaneously effortless because they’re inspired by grocery bags, after all.

A Celine plastic bag that was spotted on the Spring/Summer 2018 runway is now being sold for $590—approximately $589.95 more than what a regular plastic bag costs to produce, according to Time. At its current retail value, the markup is nearly 4000 percent. However, once the bag is sold out and begins to move around the resale market, only time will tell just how much profit can be made from the sale of a humble plastic bag. Check out our favorite ways to style the unexpected trend below.

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Clear game strong http://liketk.it/2uBCb #liketkit

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Céline @l_t_w_s_ #philophile #celine

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