Why Don’t We Drops New Single “Fallin’”

“Let’s just fall in love for the hell of it.”

Why Don’t We, the band most easily recognized for the cherubic little smiles and equally cute singles, are now moving swiftly into their bad-boy rebrand phase. It’s a boyband staple last seen when One Direction swapped their blazers and bowties for graphic tees and pyrotechnics. Why Don’t We has opted for leather jackets and lightning.

Their new single, “Fallin’,” goes live today. The single was written and produced by the boys, another step towards their burgeoning legitimacy as “real artists.” They said, “‘Fallin” is the best representation of Why Don’t We. We made the song completely on our own, no writers and no producers in the room with us. It was just us. And you can hear that. It’s our melodies, our thoughts, our emotions. We hope ‘Fallin” can allow our fans to feel closer to us than they ever have.”

The “Fallin’” video shows the boys against a backdrop of smoke and gritty, abandoned looking buildings. Old cars fall from the sky. They’re all playing instruments! In true rebranding fashion, there are a few (not so) subtle nods to iconic artists with whom the band would like to be associated. The song comes bursting out the gate with a well-known drum line, most immediately linked to the opening of Kanye West’s “Black Skinhead,” a song loosely about race and American culture. “Fallin’” remixes this opener into a melody about falling in love with a muse.

Another quick shot of the music video shows Why Don’t We posing like Queen on the cover of their hit anthem “Bohemian Rhapsody.” It comes right before the camera begins quaking with the sheer force of the band’s new single. Of the song, they said, “‘Fallin”was sort of a miracle. It was magic. We didn’t plan on making the song. We actually went to the studio that day to work on a different song that needed to be finished, but this song dropped into our heads out of thin air. We wrote the whole song in about an hour and produced it out that same night.”

It’s become fashionable, or rather expected, that every new pop album should signify the beginning of a new “era” for artists. Regardless of its effect on the general population, Why Don’t We’s new look and sound is sure to be a welcome and fun switch-up for loyal fans. New fan account layouts will be had, and more dangly lightning bolt earrings will be bought in a bid to emulate their favorite boys. Even as I write this, I know “let’s just fall in love for the hell of it” will be swirling around in the back of my head for the rest of the day.

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