Nearly 40 years after its debut, J.Crew’s iconic Rollneck sweater is back in the spotlight. The piece has long been a wardrobe mainstay, an easy cotton knit with a distinctive rolled neckline. This fall, the brand reintroduces it in a new campaign.

The visuals feature Benito Skinner, Dominic Sessa, Lukita Maxwell, Maggie Rogers, Molly Gordon, Rome Flynn, and Taylour Paige-Angulo, each bringing their own personality to the timeless piece. “The Rollneck is an icon of our brand: it’s a timeless piece that represents classic American style, but is diverse enough to be worn and styled in so many different ways,” said Julia Collier, Chief Marketing Officer at J.Crew.

Courtesy of J.Crew

What makes the campaign resonate is how personal these memories feel. “We got the J.Crew catalog and it was a big deal. I remember the cover where he’s wearing the polka dot swimsuit, shaving. That was a huge moment for me,” Benito Skinner recalls. For actor Rome Flynn, the nostalgia is just as vivid: “I used to see the J.Crew ads everywhere when I was younger. I was like, ‘One day, I’m gonna own one of those sweaters.’ And now I’ve got one.” Dominic Sessa, meanwhile, ties his first memory of J.Crew to a familiar rite of passage: “My first memory of J.Crew was probably the first time I walked into a mall.”

Offered in 27 colors and patterns across men’s, women’s, and crewcuts fits, plus accessories and even a limited-edition dog sweater, the piece is positioned to reach a new generation. In doing so, the campaign is about reconnecting with its cultural role as a curator of American style.

Shop the Rollneck collection at jcrew.com.

Courtesy of J.Crew