Why You Should Be Following Tabayer

Why You Should Be Following Tabayer

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Why You Should Be Following Tabayer

The jewelry line has an exciting new initiative this summer.

The jewelry line has an exciting new initiative this summer.

Text: Thomas Herd

Amongst all the chaos of 2020 and 2021 was, for some of us, a bit of space and time to reflect.

US-based designer Nigora Tokhtabayeva, founder of Tabayer, a fine jewelry brand, was able to use her time in lockdown to reflect specifically on the human impact on our planet. It’s news to no one that wildfires, floods, and more have only become a larger problem over time. Takhtabayeva wanted to be a part of making a difference.

The new Tabayer line has been crafted exclusively from environmentally and ethically conscious materials, including both Fairmined gold and ethically sourced Kimberley-certified diamonds.

Tokhtabayeva was creatively energized by the work of Sweden-born, London-based photographer Lina Scheynius. In anticipation of the new Tabayer jewelry collection, she invited Scheynius to create images that focused on the brand’s focus around metaphysical protection.

The photographer looked at her work from the past five years, with locations ranging from Baltic Sea Island of Fårö and London’s famous parks. She looked at the images from the prism of the concepts that reoccur in her body of work: personal, intimate, femininity, otherworldly, and magic.

“It was interesting looking at my work through someone else’s eyes,” Scheynius says. “I found treasures and some surprises that I could bring back to life.”

To see the images roll out on Tabayer’s Instagram throughout the summer, you can follow her here.  To find out about the collection launch you can sign up for the Tabayer newsletter here.

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