Wilson’s Soho Flagship store is now open. The sporting merchandise producer celebrated the new 6,400 square foot New York City location with professional athletes Betnijah Laney, Mike White, Andrew Velasquez, and more. The store’s product line entails basketball (including official NBA and WNBA ones), high performance Pro Staff and Clash tennis rackets, the NFL’s “Duke” football, to name a few, along with women’s and menswear apparel. Last year, Wilson and KITH collaborated on an athleisurewear collection to celebrate the United States Open.

The store also provides various services like leather ball customization, a full-time racket stringing maestro, a golf simulator, and glove personalization. It includes an inhouse park named after the brand’s founder Thomas E. Wilson where customers can hit tennis balls, play catch, and shoot hoops as well as try any of the establishment’s goods. The space features a graffiti composition by Greg Lamarche, whose work gains influence from his New York City roots.

Wilson’s Soho Flagship store location is 594 Broadway and is open Monday through Saturday from 11 AM to 8 PM and on Sundays from 11 AM to 6 PM.