Pandora’s latest collection is a doting call to action: BE LOVE. But what, exactly, does it mean to be a concept so mind numbingly complex and earth shatteringly intense? Wearing a token of it is a start, and Pandora’s newest campaign shows a stunning cast of talents, including actress Winona Ryder and supermodel Iman, doing just that. 

Courtesy of Pandora

In the jewelry brand’s eyes, love, when expressed, can be transformative. There are a hundred and one forms of love, and the term itself is thrown around more than our beat up vintage Blahniks. You love your friend, you love your mom, you love that song, you love your dog. It’s a powerful word that operates on an inexplicable spectrum, ranging from fondness to irresistible lust. Nonetheless, it’s all around us. Why not be on us as well?

Courtesy of Pandora

Embodying the power of love, Pandora’s BE LOVE collection features a selection of finely crafted jewelry as wearable expressions of the emotion. The BE LOVE Heart charm, crafted in sterling silver, is customizable with engravings of dates, initials, and symbols. The Pandora ESSENCE Organically Shaped Heart Bangle, donned by model Vittoria Ceretti for the campaign, is one of the brand’s newest additions. Plated in 14k gold, the stylishly mod piece poses a minimalist take on the classic heart motif. 

Courtesy of Pandora

But love is not all passion and peonies, and the luxury jeweler makes a clear point in valuing a distinct form of love ー a love for humanity and the people that fill it. Celebrating the strength and power of womanhood, the UNICEF charm highlights the brand’s partnership with the non-profit, one that aims to empower the next generation of young girls by providing opportunities for education. The baby blue stone is a statement of love for the abstract other, one continually reinforced by human compassion. 

Courtesy of Pandora

In fact, for Winona Ryder, that’s precisely what love is about. “It’s really to listen and to try and be as understanding as possible,” she tells Pandora. “Seeing things through a different perspective, that represents love to me ー it’s just a profound way to experience it.” Indeed it is.

The BE LOVE collection is available online at pandora.com.