With "Imaginary TV," Off-White™ Shares a Vision for the Digital Future

With "Imaginary TV," Off-White™ Shares a Vision for the Digital Future

Order Now

With "Imaginary TV," Off-White™ Shares a Vision for the Digital Future

The new collection "Adam is Eve" takes us back to the (virtual) garden.

The new collection "Adam is Eve" takes us back to the (virtual) garden.

Text: Siena Ballotta Garman

To showcase the new Off-White™ Spring/Summer 2021 collection, titled “Adam is Eve,” Founder and Creative Director Virgil Abloh organized an innovative online event. "Imaginary TV," streaming here, is a multidisciplinary digital experience, highlighting the new collection as well as an impressive lineup of performers. As its title suggests, “Adam is Eve” blurs the binary gender distinctions that have historically characterized clothing design. For the first time, Off-White™ has merged its menswear and womenswear design studios, embracing fluidity in the styles presented. Models roam through tall grasses in an otherwise sparsely decorated space, accompanied by a soundtrack of thunderstorms and bird calls.

Items on display include the Off-White™ x Air Jordan collaboration, the “Out-of-Office” sneaker, and a new accessory called The Burrow Bag. This bag, which further develops Abloh's "Swiss" and "Meteor Shower" concepts, is already available for purchase. The rest of the collection will arrive over the course of three product drops February and May. The gender-blended clothing features solid, blocked tones and draping silhouettes. Several models wear cloth face coverings, an acknowledgement of the COVID-19 pandemic that has made in-person fashion shows impossible. 

Even as "Imaginary TV" navigates these challenging circumstances, it doesn't feel purely reactionary. The limitations of organizing an event without a physically present audience become a meditation on the fresh possibilities afforded by digital connectivity. As Abloh explains, “We're living in a world and at a time that is already largely digitally native. Within the collection itself, I wanted to capture what it is to be human at this very moment. Conundrum is OK, glitches are OK, duality is OK, and a dissolution of norms is OK.” Exploring "Imaginary TV" offers a series of delightful surprises. Viewers can flip through various channels and encounter musical performances (a classical piano performance from Damiano Afrifa is particularly mesmerizing), dancers, and footage of Off-White™’s own artisans at work. The featured artists live across time zones, and such international collaborations are only possible within the context of a digital event. By collapsing boundaries of gender, distance, and artistic discipline, Off-White™ shares an optimistic vision of an increasingly connected world. 

Credits: Images courtesy of Off-White™

UP NEXT

7 Black TikTok Creators You Need To Be Following
From cooking to comedy, here are some must-follow creators for your FYP.