Women’s Streetwear Brand TAKEON Launches S/S20 Collection
Titled “FLORE*,” the label’s Spring/Summer 2020 collection sought inspiration from the natural world while continuing to fill in the holes of femininity in streetwear.
TAKEON was born in SoHo in 2018 when Chelsea Ma and Jessica Zhao aimed to bridge the gap between womenswear and streetwear, believing that streetwear was formally reserved for men.
“I feel that women are often underrepresented when it comes to streetwear,” Ma states. “Streetwear culture can often become a boys club but I believe that girls can wear mens suits and guys can wear women’s cardigan if they choose to.”
The label does things differently within their studios and factory as well, straying away from traditional modes of manufacturing by recycling excess fabric and prioritizing craft overproduction, to name a few initiatives. TAKEON ultimately recognizes that a responsible brand is also a healthy one.
With a mission that’s unique compared to the vast majority of brands today, TAKEON’s spring/summer 2020 collection is thus an extension of the label’s ideals. Titled “FLORE*,” the collection sought inspiration from the natural world while continuing to fill in the holes of femininity in streetwear. Classic silhouettes see details of sportswear, vibrant colors inspire confidence and playfulness, and original graphic design offers a fun-loving narrative that aligns with TAKEON’s purpose.
Between vivid prints of flowers, blazer jackets with the hybridity of classic structure and modern functionality, knit cardigans, t-shirts, and hoodies tie-dyed by hand, and graphic design featuring a cartoon man and woman, FLORE* embodies a playful persona that’s classic in demeanor.
Peruse FLORE* for yourself with the pictures below, and head to TAKEON’s website to see the whole collection, now available for purchase.