Woolrich Celebrates American Soul for FW18

Woolrich Celebrates American Soul for FW18

The iconic American brand heads to Washington Heights in their newest campaign.

The iconic American brand heads to Washington Heights in their newest campaign.

Text: AJ Longabaugh

For their second phase for the FW18 launch, Woolrich has released the "Woolrich: American Soul Since 1830" campaign.

Featuring experimental jazz group Onyx Collective, Raphaelle, and Zarnia Nares alongside Ms. Lauryn Hill, this new campaign focuses in on their innate history of celebrating current icons and those from the past, but with a forward thinking sentiment of elevating the icons of the future.

Set in New York's very own Washington Heights, Mel Ottenberg has vibrantly styled the coed campaign highlighting the Women's Aurora Puffy Coat and Men's Sierra Supreme Parka, a call back to Woolrich's undeniable influence  on American-made fabrics, workwear and outdoor gear.

Peep the campaign video below, and get your Woolrich on this fall!

Credits: IMAGES COURTESY OF WOOLRICH

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