Welcome to Los Angeles, a city where time races forward, yet catches you in its fleeting moments. It’s the perfect stage for Y-3’s SS25 campaign, starring Noah Lyles (aka the world’s fastest man) and A$AP Nast, a visionary always on the move. Together, they bring two very different energies. One charged by pure speed, the other by raw creative rhythm.

Shot by Renell Medrano, the visuals chase Lyles and Nast through the streets, studios, and rooftops of LA, capturing that magnetic push-pull between movement and stillness. The city becomes their playground, a blur of neon-lit nights, golden-hour at bay, and concrete landscapes that echo with possibility. Here, time speeds up and slows down all at once, establishing the energy that defines Y-3: sport colliding with style, each pushing the other forward in an unrelenting pursuit of momentum.

This season’s collection elevates Yohji Yamamoto’s signature minimalist-meets-avant-garde aesthetic. Wide-leg trousers flow with movement, deconstructed knits accented with fringe add texture, while precise yet relaxed tailoring ensures a comfortable silhouette. The lineup is completed by an essential selection of footwear: Y-3 REGU, Y-3 NIZZA HIGH, and Y-3 STAN SMITH VELCRO. Each pair strikes the most adequate balance between high-performance innovation and practicality.