Yeezy's Kim Klones Have Taken Over The NYC Subway

Yeezy's Kim Klones Have Taken Over The NYC Subway

Kanye West's latest advertising campaign reiterates the power of social media.

Kanye West's latest advertising campaign reiterates the power of social media.

Text: Gillian Rivera

In lieu of the newly infamous Instagram advertising for his sixth Yeezy collection, Kanye West has unleashed the 'Kim Klones' on New York City's subways. Screenshots of Kim and her look-alikes' Insta posts can be found on turnstiles and plastered on subway station's walls. Not only is this yet another astute advertising stunt by West, but it makes for a great distraction when waiting for the unavoidably late train. The ads can be found in the 34th Street-Herald Square subway station.

#YeezySeason6

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The entire campaign has no doubt been a ploy on society's social media addiction, with Instagram being centric to 'Ye's vision. After testing it out back in November with Kim, and launching the 'Klones' full force last month, Kanye continues to utilize the app's influence to promote his latest collection. Intentional or not, the venture is a blunt statement on the hold that social media has over us and ultimately, the success of his brand. Plastering Instagram screenshots for us to post on Instagram? Kanye wasn't kidding. He is a genius.

Credits: Image via @wearsogood.

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