While we’re only just settling into fall, the season already brings the threat of a cumbersome winter. But what better way to prepare for darkness at 4 p.m. and slushy roads than an investment in a good jacket?

Get Caught in the Moment. Not the Weather is Aritzia’s latest campaign for The Super Puff, the puffer that debuted in 2017 and has become a cold-weather staple in the years since. KATSEYE’s Yoonchae spearheads the campaign, appearing in two variations of the iconic jacket in white and burgundy.

“We’re thrilled to welcome Yoonchae to The Super Puff family,” Aritzia CEO Jennifer Wong said. “She’s an icon in her own right, with a distinctive point of view and an effortless sense of self-expression. We’re excited to see her bring her unique perspective to The Super Puff, an icon that continues to inspire how people dress for whatever the weather brings.”

A member of one of the world’s most recognized girl groups, Yoonchae’s love for one of Aritzia’s most recognizable pieces comes as little surprise. “I’ve always thought of The Super Puff as an Aritzia icon, so it’s really exciting to now be a part of its story,” she said.

Since its introduction, The Super Puff has remained one of Aritzia’s most coveted pieces. Available in an array of silhouettes designed for any style, any plans, any time, the jacket embodies the campaign’s central message. This season, it’s been made to withstand even harsher weather, featuring responsibly sourced 800+ fill-power premium down. Warmer and puffier than ever, it also arrives in new colours and fabrics, including shades like Mochi Pink and Stormcloud Grey.

So yes, winter is moving in like an ANIMAL—but Yoonchae doesn’t seem too worried. What’s there to fret about when you’re wrapped in the embrace of The Super Puff?