The online Italian fashion retailer, Yoox has unveiled an exciting virtual getaway — better known as Ciao Italia!

All customers are invited on a journey throughout the Bel Paese (beautiful country) of Italy to discover the creativity that would have otherwise required legitimate travel pre-quarantine. Now, while located in a beautiful virtual destination, guests are able to discover products online that were previously only available by physically rummaging through brick-and-mortar stores and hidden local shops.

The Ciao Italia project is divided into four themes, all of which epitomize different characteristics of Italy and create the best possible experience for guests.

Shop Dolce Far Niente, for the pleasure of relaxing, through a variety of elegant bikinis, light caftans, woven sandals, and straw hats. Check out Buon Appetito, a good appetite, for a selection of well-crafted tableware, tablecloths, and hand-painted ceramics to bring a taste of Italy into your home. Visit Al Mercato, the market, for must-have oversized bags, light cotton dresses paired with flattering slippers, or comfortable espadrilles. And end your trip by checking out Ferragosto, the most awaited summer festival, for bold accessories and jewelry to wear for an unforgettable night of dancing. 

With YOOX as your tour guide, you can now visit Italy and shop the best selection of artisanal brands. Say “Ciao Italia” and start your trip down below.