YOOX Launches Upcycling Initiative
The online retailer launches a series of collaborations dedicated to sustainable shopping and individual expression
Since its founding in 2000, online store YOOX has been a leader in mens and women’s fashion, design and art, with a wide selection dedicated to individual style and celebration. Now, they’re turning their brand sustainable, as they launch RETHINK WITH <3 as part of their YOOXYGEN project. International designers and stakeholders partake in this collaboration, the first of its kind dedicated to upcycling.
Found within the YOOXYGEN edit on YOOX.com, shoppers can browse unique garments and designs made from products and materials that would otherwise be wasted, with a higher value than the original. Responsible fashion and conscious buying is at the forefront of this new, environmentally friendly initiative.
Italian designer Caterina Gatta is first in a line of upcoming exclusive collaborations, as CATERINA GATTA X YOOX transforms summer pieces with a modern, sophisticated flair. The versatile collection includes 10 tops and 10 skirts, made from fabrics gathered from local Italian artisan workshops. A line inspired by the past, Gatta takes a contemporary approach to upcycled clothing.
RETHINK WITH <3, is part of a larger upcycling initiative, as YOOX commits to the Circular Culture pillar of YOOX NET-A-PORTER’s 2030 sustainability strategy, “Infinity,” which aims to increase its number of sustainable pieces while making luxury more attainable and intuitive.