YOOX has joined forces with Dubai-born contemporary brand, The Giving Movement, for an exclusive capsule collection celebrating self-love titled, Love Yourself First. From active to lounge must-haves, this capsule collection for conscious consumerism has stylishly sustainable pieces that are versatile, and unapologetically you. 

The capsule collection sold exclusively on YOOX consists of 14 pieces between sportswear and streetwear and complements the brand’s entire collection which aims at total inclusion–in terms of gender, size, and age. These pieces encapsulate an eco-friendly elegance while breathable fabrics provide the luxury of freedom of movement. 

“Conscious consumerism is a global initiative, and a collaboration exclusive to YOOX is a beautiful opportunity to come together and make an even larger impact,” Layal Akouri, CEO of The Giving Movement voiced.

In addition to the line of activewear, this partnership also offers a modest line that focuses on long, opaque garments such as maxi tunics, oversized shirts, trousers, and veils. Produced for the first time exclusively for YOOX, the leitmotif of this capsule collection is freedom in all its forms: whether it is understood as freedom of movement, or freedom to express oneself.

“The partnership with The Giving Movement reinforces YOOX’s global approach and its core values of inclusivity. With the arrival of modestwear on our site, we want to make all our customers around the world feel comfortable, without any distinction,” Manuela Strippoli, Brand & Communication Director of YOOX stated.

The Giving Movement x YOOX capsule is now available exclusively on YOOX.