Yoshitomo Nara x Stella McCartney Launched a Unisex Capsule

Yoshitomo Nara x Stella McCartney Launched a Unisex Capsule

Yoshitomo Nara x Stella McCartney Launched a Unisex Capsule

The spirited capsule collection serves as a looking glass for societal issues today while spotlighting today’s generation of changemakers

The spirited capsule collection serves as a looking glass for societal issues today while spotlighting today’s generation of changemakers

Text: Chuqi Luo

Renowned Japanese artist, Yoshitomo Nara, has joined forces with British luxury house Stella McCartney for the brand’s Spring/Summer 2023 collection. The two creative powerhouses marry their brand ethos’ and individual identities to debut a lively gender-neutral capsule collection that serves as the second chapter to their first collaborative endeavor in 2021. 

“In our first collaboration, Stella chose which of my artworks she wanted to use and played around with them freely when integrating them into her designs,” shares Nara. “This time, I selected the artworks I wanted her to use and she once again had the freedom to place them as she wished in her pieces.” 

Image Courtesy of Yoshitomo Nara x Stella McCartney

Using Nara’s work as the collaboration's point of inception, the collection bridges art, fashion, and street culture together to amplify an underlying message that unites a new generation of changemakers and activists. The tone of the collection offers a dual look into the genius of both McCartney & Nara, melding the brands unwavering flair for impeccable and timeless silhouettes, with the Japanese artist’s thought-provoking and culturally-charged illustrations. Pieces in the collection are emblazoned with signature drawings of sinister children, creatures, and countercultural slogans. Bringing purpose to fashion, this capsule calls for consumers' attention to the many issues of today’s society. 

Encapsulating a renewed progressiveness in fashion with a neutral palette, the collection offers wearable art for everyday use. Composed of organic cotton jersey t-shirts, fleece hoodies, and joggers, the utilization of cruelty-free and recycled materials in each piece’s fabrication not only drives home the intention of the collaboration. But it also acts as an emblem showcasing the trailblazing spirit of defiance that Gen Z is using to shape the world.

Image Courtesy of Yoshitomo Nara x Stella McCartney

The Yoshitomo Nara x Stella McCartney capsule will be available to shop in select stores and at stellamccartney.com this December through March 2023. 

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