Influencer, entrepreneur, and all-around hair icon Matilda Djerf just released her expansion of Djerf Avenue Beauty, giving us what seems to be only a natural next step for the media mogul. Her new line has officially dropped on October 16th with six products in two different collections: the Breezy Weightless range and the Essential Moisture range.

“I am thrilled to grow the Djerf Avenue Beauty family with the launch of hair care,” notes Djerf in a statement to the press. “We have spent over two years and countless hours in product development alongside premier chemists and hair professionals to create effective formulas that work for all hair types. These products offer a perfect balance of nourishment and styling versatility that seamlessly integrate into every daily routine and we can’t wait for customers to try them out.”

Both collections consist of the same three products: shampoo, conditioner, and a hair mask. While both lines perform some similar functions like color protection, increase in shine, and consist of versatile formulas for all hair types, each line has a defining feature. The Breezy Weightless range focuses on volume and fullness, while the Essential Moisture range focuses on moisture, smoothing, and reviving dull strands.

The brand’s commitment to inclusion and sustainability continues to be apparent with this line. With formulas compatible with all hair types and its cruelty-free vegan approach, this line fits perfectly into the brand’s sustainable and ethical ethos. All products are produced sustainably in Sweden, packaged in 100% post-consumer recycled material, PETA-certified, and free of parabens, silicone, and sulfates. With products priced affordably, all shampoos and conditioners are priced at $22 and hair masks are priced at $30, Djerf Avenue Beauty delivers accessible quality hair care for everyone.

The Breezy Weightless + Essential Moisture Collections are now available for purchase at djerfavenue.com.