Your Guide to the Invisible Brow

Here are some solid starting point products to test drive the bleached brow

No brows speak more volume. The reductive process of bleaching creates a transformational effect. The eyebrows are the framework of the face, and as the framework they hold the power of relaying emotion. The simple removal of the eyebrow leaves you feeling unrecognizable. Therefore, when appearing undetectable there is a futuristic and otherworldly quality about the individual. The beauty of the natural sculpture of the face is exhibited through the freedom of the eyes. 

Taking off in the fashion industry—models on and off the runway, and everyday artists have been sporting the new invisible accessory. High fashion model Bella Hadid has been seen fronting the trend during New York Fashion Week, and carrying it over to Milan and Paris.

NEW YORK, NY – SEPTEMBER 13: Julia Fox is seen on September 13, 2022 in New York City. (Photo by Rachpoot/Bauer-Griffin/GC Images)

Celebrities such as Julia Fox, Kendall Jenner, and Kim Kardashian have also carried editorial covers and met gala appearances by the simple transformation of the arch. Platforms such as Instagram and TikTok have taken over the media as more street style and everyday looks have embraced the macroscopic effect of the effortless beauty hack. Regardless of hair color—the bleached brow pairs with any look. Simple makeup hacks such as concealer can be used as a quick eyebrow-lightening remedy, but until you take the plunge into testing out bleach kits, the full transformation will not be revealed. Bleach can be an intimidating chemical, but easy to achieve safely with proper products. Pairing a bleach kit alongside Aquaphor, vaseline, or chapstick to line around your brows is crucial in order to avoid irritation or burning. Also, don’t forget that toning your brows doesn’t have to be a rule. Many icons, such as Julia Fox choose to leave the brassiness as an extra element. It’s all about what feels right for you. 



Manic Panic

For a long-lasting full bleach look, one can never go wrong with the classic Manic-Panic approach—Affordable and effective. This product is the epitome of late-night makeover nostalgia. The intensity of Manic Panic will ensure the exact outcome you planned for. There are no doubts in the long-lasting effects of Manic Panic, which is what makes it a favorite.

Manic Panic Bleach Kit




Bleach, Please

If you are looking for an affordable, yet less intense volume developer—Bleach, Please. Available at Alta Beauty, this is a vegetable-based cream bleach that can lift in color up to 8 layers. The product is cruelty-free, vegan, and hydrating.

Bleach, Please Kit


RefectiCil Blonde Brow 

An alternative option is RefectiCil Blonde Brow—an even less intense approach to bleaching if you prefer to start small. Lasting up to six weeks, this product lifts 3 shades, and leans more towards helping out a natural-toned blonde. This product is for an individual who might need to take baby steps into a drastic change in appearance.


Blonde Brow Bleach Kit



Creator Revolution Bleach Brow

If a full bleach treatment isn’t in the future for you, there are many less serious approaches one can take such as Creator Revolution Bleach Brow. Maybe you only want to test out the look for a night out? This brush on the designed palette creates an allusion of a bleached brow looks without actually interacting with chemicals.

Creator Revolution Bleach Brow

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