#YourChoiceYourFARFETCH celebrates personal style and the endless possibilities of self-expression. Starring icons such as Kim Cattrall (star in Y2K famed ensemble show Sex and the City), 90s actor Josh Hartnett, María Isabel (Dominican-American singer known for her bilingual R&B), and Steve Lacy, Compton-raised musician and producer, this campaign forges the intersection of the increasingly parallel worlds of fashion and pop culture in this digital age.  

According to Ronojoy Dam, Senior Global Brand & Culture Director, FARFETCH, #YourChoiceYourFARFETCH intends to celebrate individual fashion choices beyond the algorithm and endless possibilities over seasonal trends, starring a cast of some of the internet’s most talked-about future and forever American style icons. “It’s about the freedom to wear what you want, for yourself. Everything is a remix,” said Dam

Holli Rogers, Chief Brand Officer, FARFETCH said: “We really wanted to create a campaign that ultimately communicates to consumers that there are no expectations when it comes to their self-expression through fashion.”

The amalgam of TV icons such as Kim Cattral and rising stars such as María Isabel represent fashion lovers across a range of ages and style references, choosing the pieces that make them feel more confident and empowered. For Rogers, FARFETCH is about providing an endless range of fashion possibilities – from the mini skirt of the moment and timeless must-haves, to the pieces you didn’t even know you had to have – offering countless possibilities and endless ways to express what makes you, you.