Nearly two decades after captivating us with its fragrance line, and just two years since the debut of its makeup line, Zara is continuing to redefine what beauty means to them with the introduction of Zara Hair. To kick off this new chapter, the brand has teamed up with visionary hair stylist and creative director, Guido Palau to bring beauty-lovers a hair care experience like never before.
Arriving just in time for the glimmer of the holiday season, Zara Hair’s ‘GLITTER IN GOLD’ collection is a high-impact, fashion-focused drop. Serving as a bold preview of the magic awaiting us in 2024, the four-piece collection is perfect for those who are looking to add a little pizzazz to their hairdos this month.
Describing the collection as “make-up for your hair,” Guido has designed the products to empower users to push the boundaries with hair beauty. The collection features the Gold Gel, a soft white-gold cream that acts as a cheekbone highlighter for your hair. Its non-brassy color, delicate coolness, and buildable formula allow for either a dramatic or subtle golden glow, all while letting your hair shine naturally.
Complementing the Gold Gel is the Gold Glitter Spray, an effortless addition to your beauty routine before a night out. This fine mist application creates a white glitter effect that can be layered for your desired level of impact.
But the glamour doesn’t stop there. The also includes two stunning accessories: the Gold Bobby Pin and the Gold Comb. The Gold Bobby Pin, an elevated take on a basic accessory, combines practicality with a fashion-forward gold finish. Meanwhile, the Gold Comb, with its wide teeth, is a versatile addition to any hair texture or style.
To help kick off the collection, Guido tapped model muse and V cover star Kaia Gerber to showcase the collection in a series of videos. Kaia, Guido’s long-time friend and muse, perfectly embodies the spirit of Zara Hair, described as “both relatable and aspirational.” “She wants to have fun with her hair,” says Guido.
The Zara Hair ‘GLITTER IN GOLD’ Collection by Guido Palau is now available on zara.com.