Zegna in Collaboration With Norda For SS23 Outdoor Collection
The Zegna and Norda pairing shared a mutual understanding of quality design along with resilient and sustainable running shoes in nature.
The collection launched on Monday, March 6th as the luxury menswear brand ZEGNA and the Canadian running shoe specialist Norda teamed up for the latest development of the Outdoor Collection, showcasing a new design partner each season with the message of ‘ZEGNA through the eyes of norda TM’ as the collection is inspired by Oasi Zegna–the center of ZEGNA.
Oasi Zegna is an open access natural territory located in the Bielle Alps, Piedmont, Italy; the founder planted his first tree in the area near his wool mill in 1910 to the gradual growth of 500,00 trees today. The collection’s mission is to become immersed in nature while simultaneously remaining environmentally conscious with the footwear. This all relates to the start of the founder’s creation of ‘Our Road to Tomorrow’ which unites Oasi Zegna to continue a strong and flourishing ecosystem. With the strong concept of the collection being focused on the experience of the outdoors, Norda has recognized Oasi Zegna in its community-driven directory as the world’s best trail running location.
To put the spotlight on the collaborator, Norda is a young company founded in Montreal, Canada in 2020 with headquarters held in the Eastern Townships of Quebec. The apparel and footwear company bases its creations on the country’s various climates and infamous brutal winters with high-performance shoes for runners of all levels. Norda is not only centered on durability but also concentrates on the design and production of shoes with a low environmental footprint as the brand shares mutual values with ZEGNA.
The sleek running shoes with neutral palettes incorporate bio-based Dyneema which is known as the world’s strongest fiber while being incredibly lightweight and water resistant as the most essential part of our wardrobe becomes even more embedded and valuable in daily life. As the main product perfectly aligns with ZEGNA’s and Norda’s standards, the collection includes modern, comfortable, and elevated outdoor apparel. The collection is currently available in ZEGNA stores and online.