ZEGNA has officially named football star Ousmane Dembélé as its newest Global Brand Ambassador, strengthening a relationship that has already been years in the making.

The announcement arrives ahead of the 2026 FIFA World Cup and just before Paris Saint-Germain competes in the UEFA Champions League Final, placing Dembélé at the center of one of the biggest moments in football right now.

As the first footballer to join the brand’s ambassador roster, Dembélé represents a new chapter for ZEGNA — one that connects sport, performance, and contemporary luxury. The 29-year-old forward has built an impressive career through clubs including Rennes, Borussia Dortmund, Barcelona, and most recently PSG, where he helped secure a historic treble after joining in 2023.

His recent achievements only add to the momentum. After winning the 2025 Ballon d’Or and consecutive French Ligue 1 Best Football Player awards in 2025 and 2026, Dembélé has consistently chosen custom ZEGNA looks for some of the biggest milestones of his career.

“I am so happy to o fficially join the ZEGNA family as an ambassador. For me, the clothes tell a story that echoes the game: collective effort, precision, and a passion for excellence. I always feel my best when I am wearing ZEGNA ”

—Ousmane Dembélé.

For ZEGNA, the partnership feels more like the next step in an already established relationship between fashion and one of football’s biggest names.