Zendaya Stars in Valentino Rendez-Vous Spring/Summer 2022 Advertising Campaign

Zendaya Stars in Valentino Rendez-Vous Spring/Summer 2022 Advertising Campaign

Zendaya Stars in Valentino Rendez-Vous Spring/Summer 2022 Advertising Campaign

The Euphoria star is back for her latest campaign as global ambassador for the fashion house. 

The Euphoria star is back for her latest campaign as global ambassador for the fashion house. 

Text: Stevie Rowley

Dancing from backstage to the sunny streets of the Warner Bros. Studios, Zendaya is back for another ad campaign with Valentino. The Euphoria star became a global ambassador for the Italian fashion house in 2020, and since then has fronted multiple campaigns and has worn various pieces from the house to red carpets. 

For their latest campaign, Rendez-Vous, the fashion house is focusing on the relationship between “the inside and the outside”, and between “a persona’s intimacy and social relationships.” The video advertisement shows Zendaya going on a metaphorical journey, while using dance to show the body's movement. Choreographed by Stephen Galloway, and set to the notes of Crytalised by The XX, the ad evokes a spiritual feeling, and permeates a sense of community. 

The backstage world, designed by Happy Massee, is where the community shines. Here, Zendaya meets with her stylist, Law Roach, Valentino Creative Director Pierpaolo Piccioli, and other bystanders. They help her get ready to take on the outside world, and serve as her community of people for support. 

Marcell Rev, the cameraman for Euphoria, and Scott Sakamoto follow Zendaya throughout the different settings. They play with light to give off the feel of an 80’s film. In a world full of neutrals, Zendaya shines in the bright colors of the Rendez-Vous collection. 

The Rendez-Vous campaign ends with Zendaya walking back to the street. She wears a vibrant, flowy yellow dress and is followed by a collection of dancers. It shows Rendez-Vous meaning: “reciprocity of identities and the power of curiosity are the consequences of this human connection.”

Credits: All Images from Valentino

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