In a campaign directed by Barry Jenkins, Zendaya has been introduced as the newest global ambassador of Prada Paradoxe. The Eau de Parfum is a floral scent with key notes of white amber, neroli bud, and white musk, creating a warm note. It’s a composition that is elevated by body warmth, a strong scent made stronger when applied. Zendaya mirrors this strength. She’s a talented actress, two-time Emmy Award winner with a versatile and lengthy filmography. She’s been featured in central roles of some of the biggest releases of the year: The Drama, Spider-Man: Brand New Day, and The Odyssey. 

“I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone. For me, the fragrances we choose are a reflection of how we move through the world. Joining the brand felt like a completely natural extension of that mindset, especially since Paradoxe was already a personal favorite that I wore long before I was approached,” said Zendaya.

Along with the blossoming partnership, Prada announced a new variance of their long-standing fragrance. Prada Paradoxe Sweet Chemistry, a fruity scent crafted with a recipe of blackcurrant syrup, neroli milk accord, and orange blossom absolute, a scent that creates a sharpness atop the floral undertones.