Zoe Kravitz Fronts Tiffany & Co.’s Holiday Campaign

Zoe Kravitz Fronts Tiffany & Co.’s Holiday Campaign

Joined by supermodel Naomi Campbell, the starlet rings in the holiday season with a Tiffany twist.

Joined by supermodel Naomi Campbell, the starlet rings in the holiday season with a Tiffany twist.

Text: Thomas Chou

Welcome to the workshop, step inside — iconic jeweler Tiffany & Co. has just released its latest video campaign, titled “Believe In Dreams: A Tiffany Holiday”. Diving deep into a fantasy full of festive cheer for the upcoming season, the video stars Zoë Kravitz as a sleepy Tiffany salesperson whose idle daydreams transport her straight into the merry magic of the Tiffany workshop.

Set to the anthemic "Dream On" by Aerosmith, the campaign captures a whimsical tea party hosted by none other than Naomi Campbell, with guests like Karen Elon, Maye Musk, and Xiao Wen Ju finding seats at the table. Directed by Mark Romanek, a videographer whose credits include Beyoncé’s visual album “Lemonade”, the campaign highlights classic Tiffany designs including Paper Flowers, Hardwear, Tiffany T, and the Tiffany Keys collections.

“The holiday season is a time of year when more than ever, we’re inspired to dream,” said Tiffany’s chief artistic officer, Reed Krakoff. “At Tiffany, our artisans work to create magic and beauty in every piece. We created this film to bring their artistry to life and capture the spirit of a Tiffany holiday where anything is possible.”

Coinciding with the campaign’s official launch today, Tiffany has installed a craftsmanship workshop located at its Fifth Avenue flagship in NYC featuring jewelers, stone-setters, and engravers. The installation will be open through January 1st.

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Photographer to Follow: @Mylesloftin