Swiss luxury watchmaking brand Omega has announced Zoë Kravitz as its latest ambassador, following the likes of other formidable women including Nicole Kidman and Kaia Gerber. In a black and white campaign photo, Kravitz is seen wearing the Omega Constellation Quartz 28-mm, a beautiful silver and lavender piece.

The actress, director, model, and producer brings a contagious, confident energy to the brand, just as she fronted previous campaigns for Tiffany & Co., Calvin Klein, Vera Wang and Balenciaga, and YSL Beauty.

“I love the adventurous spirit of OMEGA. That willingness to take risks and try something new, without sacrificing the integrity of the brand,” Kravitz said. It’s rare and I’m happy and proud to be part of the family.”