Zoe Saldana on Starring in Campari's New Short Film

Zoe Saldana on Starring in Campari's New Short Film

The actress talks about her experience filming her role in Campari's short film, "The Legend of Red Hand."

The actress talks about her experience filming her role in Campari's short film, "The Legend of Red Hand."

Text: Declan Eytan

Following last year’s short film, Killer in Red, starring Clive Owen, Campari is back with the latest installment of its Red Diaries campaign. The recently premiered short, titled The Legend of Red Hand, sees actress Zoe Saldana in the role of photojournalist Mia Parc (see what they did there with the “Campari” reference?), who’s on a mission to uncover the identity of mysterious Campari mixologist “Red Hand.”

The opening scene of the 16-minute work, directed by Italian master of suspense Stefano Sollima, sees Saldana strutting down Milan’s Piazza del Duomo square. Her character Mia Parc is en route to a members-only club where Red Hand is said to be prepping the night’s drinks. The actress, who is married to Italian artist Marco Perego (who, Saldana mentioned, was on set throughout the film’s entire shooting process), is no stranger to the Southern European nation, remarking in our post-press conference interview, “Italians really master capturing the essence of their culture very well. I find that to be beautiful and really inspiring. And when they do it well, it’s goosebump-y. My husband is Italian so getting to honor the culture that my family now is a great thing. Every time I come to Italy I discover something new about the city I’m visiting, and locals will share personal anecdotes with me. Italians are amazing storytellers.”

The Legend of Red Hand story was directed by Rome-born Stefano Sollima, whose work Sicario 2: Soldado will hit theaters this summer. “The idea was to show an updated image of today’s woman. I think Zoe brought a very modern type of femininity to the project, which is something I insisted on ever since Campari approached me. You’ll see it in the way the character is dressed and how she interacts with others. I wanted a woman who is clever, calculated, funny and sexy without overexposing herself,” the Italian film director says, whose past film and TV projects include Netflix production Suburra and Gomorrah.

The Italian brand of liqueur, which was founded over one and a half century ago in Novara, Italy, relied on marketing communications company J. Walter Thompson for the film’s story concept. Italian actor Adriano Giannini was cast in the role of Saldana’s on-screen love interest Adriano. The pair met for the first time just 24 hours prior to shooting. “Sometimes you literally shake hands with somebody in the morning and then on set, you’ll get in bed with each other. With Adriano, there was a sense of familiarity however, because I’ve seen his work,” Saldana says.

As one may expect from an Italian production, the film’s fashion did not underwhelm. Alberta Ferretti, Trussardi, and Armani were amongst the fashion houses called upon. Fashion-wise, the film’s highlight is featured in its final scene. Saldana is seen decked out in a little red dress, matching over-the-knee Fendi boots, and a Campari cocktail in hand. “I’m laidback, but I love dressing up with designers that are just loud and make an emotional statement through vibrant colors or defined cuts. There’s something about red that I love... I’m Latina, so red is our slogan color – it’s the color of passion, love and resistance. I have those boots though – I took them with me. I asked those boots if they wanted to come home with me.”

Credits: Photos via Campari

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