Hedi Slimane brings the essence of the French to American beauty, Ever Anderson, who stars in Celine Beauté’s Le Rouge campaign. 

Slimane’s red lipstick is just one in an onslaught of expansion in Celine’s lifestyle offerings, from lotions and body mists to even a Pilates collection. Set to debut in January 2025, the Le Rouge Celine lipstick collection will feature 15 satin-finish shades. Celine is ramping up to the new releases, starting with Celine Beauté’s Le Rouge Celine campaign.

Directed by Slimane himself, the film features American actress Ever Anderson, in a series of visually staggering clips. This collaboration is a continuation of their partnership, which began with Anderson being photographed by Slimane for the “Portrait of” series in New York in May 2024.

Ever Anderson is an American actress and model, gaining recognition for her roles portraying a young Red Queen in Resident Evil: The Final Chapter, young Natasha Romanoff in the 2021 film Black Widow, and Wendy Darling in the 2023 film Peter Pan & Wendy.

In the film for Le Rouge, Anderson is windswept; her face bare beside the red lip, embodying the essence of a quintessential French woman. “Sunshine Kid” by Grace Inspace plays in the background, which provides a dreamy, melodic backdrop to the visuals.