11 Black-Owned Businesses to Shop This Holiday Season

11 Black-Owned Businesses to Shop This Holiday Season

11 Black-Owned Businesses to Shop This Holiday Season

From beauty products to home goods to high fashion, Black-owned businesses have everything your holiday-induced shopping spirit could hope for.

From beauty products to home goods to high fashion, Black-owned businesses have everything your holiday-induced shopping spirit could hope for.

Text: Trishna Rikhy

The holiday season can send you in a flurry of Google searches, phone calls to place things on hold and online orders to scavenge down everything you’re putting under the tree this year, from all corners of necessity and want. Luckily, we’re here to make things a little bit easier for you—and a little bit more ethical, too.

Whether it be the perfect coffee blend, a new luxury leather bag, radiant skincare or lavish ceramics that you’re looking for, there’s a Black-owned brand for everything, and by shopping from them, you’re doing your part for their business as well as your community. Below, we’ve compiled 11 incredible Black-owned brands to buy from this holiday season, from books to bags and everything in between.

1. Golde

Image via Golde

It’s more than likely that you’ve seen a Golde post on your Instagram feed a few times, whether by the brand itself or a cool brand ambassador you follow. Either way, Golde is the epitome of feel-goodness. The brand was co-founded in Brooklyn in 2017 by sisters Issey and Trinity Mouzon Wofford, and since then as developed a small but mighty team to produce an array of wellness and beauty products that everyone is raving over. From their Pure Matcha green tea powder to their Superfood latte blends to face masks, Golde puts the care in self-care with 100% natural products

2. Pat McGrath

Image via Pat McGrath

As far as makeup goes, Pat McGrath does it best. It’s no surprise that, around the holidays, their Sephora set-ups are almost always running out of their best sellers. Founded by makeup artist Pat McGrath, the luxury beauty line has become a staple in the golden age of makeup and the world of MUAs, with infallible products for the eyes, lips and face and a plethora of palettes and kits to choose from.

3. Cafe con Libros

Image via Cafe con Libros

Cafe con Libros is Brooklyn’s beloved feminist bookstore, located near Prospect Park. They live by an intersectional philosophy, nurturing the intellectual spirits (and coffee cravings) of their customers by selling books by, for and about women and girls. You can support their business by ordering mugs, totes, coffee and gift cards on their website, or the books they sell in the store—plus, they sell a monthly book subscription which will deliver you curated new reads alongside Irving Farm Coffee.

4. BLK MKT Vintage

Image via BLK MKT Vintage

BLK MKT Vintage is a “curated love story,” an antique and vintage shop based in Brooklyn. They specialize in collectibles which encapsulate the richness of Black history and culture, curating curiosities from patches to tote bags to limited edition collectible toys and vintage magazines. Their shop is the perfect one-stop destination for the person in your life who loves the delicacies that are few and far between.

5. Coco and Breezy


Image via Coco and Breezy

With Coco and Breezy, eyewear has never looked better. Founded by twin designers Corianna and Brianna Dotson in 2009, the eyewear brand has been a huge hit in the fashion world, and their sunglasses and optical accessories envision the future, now. Plus, their innovative frames and lenses filter out blue light for your health and wellbeing.

6. Telfar

Image via Telfar

By this point in 2020, you’ve undoubtedly heard of Telfar. The iconic brand started in 2005, and their leather shopping bags have been all the rage since, almost always immediately selling out. But while the brand’s coveted bags may be hard to acquire, they offer an array of other goods, too, including shoes, hats, belts, durags, jewelry and an upcoming collaboration with UGG. It’s impossible to go wrong with Telfar—a fact so well and widely known that the real question is whether you can even get Telfar.

7. 228 Grant Street Candle Co.

Image via 228 Grant Street Candle Co.

A family-established business, 228 Grant Street Candle Co. brings just that exact brand of familial love into the household. And what better way to say “I love you” than to give the gift of a wonderfully-scented candle? The brand features distinctive scents for every mood and season, inspired by love, nature and travel.

8. Pyer Moss

Image via Pyer Moss

In the world of high fashion, Pyer Moss sits atop a pedestal. A trailblazer in the industry, the label was founded in 2013 by Kerby Jean-Raymond, who describes the clothing brand as an “art project” used to facilitate dialogue and challenge social narratives. Their clothes redefine the industry and are new, bold and inspiring with every collection and season. Alongside garment essentials, the also launched the Reebok x Pyer Moss collab for fashionable, flaunt-able footwear.

9. Lolly Lolly Ceramics

Image via Lolly Lolly

Lolly Lolly makes ceramics that will have you excited to do the dishes. Founded by ceramicist Lalese Stamps, the brand sells some of the most fun, quirky and cute mugs you can find on the market, in speckled patterns or matte black and always adorned with a unique handle. With everyday uses, Lolly Lolly’s ceramics really are the gift that keeps on giving.

10. BLK & Bold

Image via BLK & Bold

With all the cute mugs you’ll have from Lolly Lolly, you’re definitely going to need something to put in them. Why not swap out your chain store, mass-produced coffee for a bit more sustainable, a bit more ethical and a lot more delicious? Founded with the intention of giving back, BLK & Bold gives 5% of its profits to initiatives aligned with eradicating youth homelessness and sustaining youth programming. Plus, their whole bean and ground coffees and loose leaf teas are out of this world delicious.

11. Buttah

Image via Buttah

Founded in 2018 by Dorian Renaud, Buttah skin products will have your skin feeling like—well, butter. A fusion of the best nature and science have to offer for your skin, Buttah uses good-for-you ingredients to target discoloration, dryness, blemishes and oiliness with their skincare products ranging from toners to masks and brushes.

Credits: Image via Golde


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