adidas And Gucci Get Groovy For New Collaboration

adidas And Gucci Get Groovy For New Collaboration

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adidas And Gucci Get Groovy For New Collaboration

adidas and Gucci have mobilized once more for another athletic-filled collection that merges both brands' signatures with new designs.

adidas and Gucci have mobilized once more for another athletic-filled collection that merges both brands' signatures with new designs.

Text: Natalia Finnis-Smart

adidas and Gucci have teamed up for a colorful collaboration that will drop next month. Gucci's Creative Director Alessandro Michele is at the line's hem as he fuses the luxury fashion house's ethos with the sportswear brand to unveil a contemporary collection that reflects all things athletics, streetwear, and indoor and outdoor activity. Both brands' signature logos take center stage, including the Gucci's double G monogram and adidas' three-striped trefoil. These facets highlight how the two have come together to showcase an incorporative collection that defines each marque, like Gucci's clog design which transforms into a more sporty one, and adidas' classic track wear women's and men's sets.

Earlier this year, Gucci premiered its first collection with adidas in tandem with the Fall/Winter 2022 season at Milan Fashion Week. Though primarily 1970s focused, it also gave entrance to an athletic MO, like retro and winterwear versions of adidas' track fit that replaced recycled polyester with knits and berets of that era. Now, the two have reunited once more for another prismatic collection that expands upon February's sartorial streetwear designs.

With Carlijn Jacobs at the collection's lens, its campaign imagery focuses on how each garment, shoe, and accessory can be sported, mixed, matched, or cohesive. Michele's photographic direction for the line takes inspiration from archival catalogs to display those featured, taking an enthusiastic approach by striking dynamic poses against vivid backdrops alongside sports articles like tennis rackets, hula hoops, and a bicycle.

Altogether, the collection entails ready-to-wear ensembles, including tracksuits, accompanying track pants, jogger and flared pants, shorts, bowling shirts, polos, skirts, a knit dress, and much more. Monogrammed golf bags, bright-hued umbrellas (an inaugural accessory), headbands, visors, canvas bucket hats, and baseball caps also make their debut, following the collection's motif that incorporates both emblems and letterings. In addition to the GG Canvas clogs, also included are leather ones, a re-interpretation of Gucci's Horsebit loafers, and the Italian label's vision on adidas' women's and men's Gazelle sneakers, a classic that was first introduced in 1966 and has been a part of adidas' style catalog ever since.

adidas x Gucci will release on June 7th on Gucci's official website, dedicated pop-ups, the adidas CONFIRMED app, and select Gucci store locations.

Credits: IMAGES COURTESY OF GUCCI

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