Is Balenciaga's Instagram Wacky Genius?

Is Balenciaga's Instagram Wacky Genius?

Let's look back on some of the craziness that has ensued.

Let's look back on some of the craziness that has ensued.

Text: Zoe Elefterin

V think it’s about time to acknowledge the ingenious works of @Balenciaga. It’s no secret that since Demna Gvasalia has taken the reins as creative director of Balenciaga, things have gotten weird in the most wonderful way. He’s pushed the status quo of what high-fashion means, paved the way for the come up of streetwear, and has had a heavy hand in shaping what fashion looks like on Instagram. If you’ve paid their IG any mind, you know that their feed is the complete opposite of what one would expect from a powerhouse brand. Instead, what you’ll notice is a stream of photos that feel entirely individual, almost like an art student documenting their inspiration of the mundanities of the everyday–but make it fashion, of course.

Mirror selfies are quite frequent. There are also blurry images appearing to have been taken in a fit of laughter, and a number of cat pics. The genius of it all is acknowledging the accessibility of high-fashion that social media provides. The images on their IG look like they’re taken by real people questioning the existing condition of what fashion means today, and we’re totally here for it.

Here, V are giving you a roundup of 10 of our favorite offbeat and outlandish @Balenciaga posts from the past year.

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