Demi Lovato Drops New Video for Empowering Anthem "I Love Me"

Demi Lovato Drops New Video for Empowering Anthem "I Love Me"

The popstar opens up about her troubled past in a new song and emotional video.

The popstar opens up about her troubled past in a new song and emotional video.

Text: Paul Madley

After taking some much needed time out, Demi Lovato is steadily making a glorious comeback. From performing at the Grammys and singing the national anthem at this year’s Super Bowl LIV, the singer is letting us all know why we loved her in the first place… She’s a great singer!

Last week, Lovato took to Instagram to share her new single, and today, she dropped the music video. The deeply personal song is all about self-love and self-doubt. The lyrics are extremely honest and the video is somewhat autobiographical. In the song, Lovato addresses her self-esteem issues and eating disorder. She sings, “I’m guilty ’bout everything that I eat (Every single day). Feelin’ myself is a felony. Why do I compare myself to everyone? I wonder when I love me is enough.”

In the video we see multiple Demi’s fight with one another, good Demi vs. bad Demi in a bid to overcome her struggles and do the right thing. A bride and groom make an appearance, which some have speculated is a reference to her ex Wilmer Valderrama, who is now engaged to Amanda Pacheco. We also see Demi walk past a girl laid out on a stretcher being carried to an ambulance (a literal throwback to her 2018 drug overdose?).

Despite the struggles and pressure that Lovato is singing about, the actual song is very ubeat and pop. Ultimately, it’s Lovato’s anthem for overcoming her troubles and a reminder of who she really is. At the end of the video, we see her dancing in the street singing, “I’m my own worse critic, talk a whole lot of shit but I’m a 10 out of 10, even when I forget”.

Take a look at Demi Lovato’s new video for “I Love Me,” below.

Credits: Video courtesy of YouTube

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